7 signs your small business website is costing you customers

Most small business owners assume their website is fine because it looks okay. But looking okay and actually converting visitors are two very different things. Here are seven quiet signs your site is leaking customers.

The warning signs

• It loads slowly on a phone.
• Visitors cannot tell what you do in the first few seconds.
• There is no clear next step, or too many competing ones.
• You do not appear when locals search for your service.
• The contact form is buried or broken.
• There is no social proof anywhere on the page.
• You cannot update it yourself without calling a developer.

Each of these is fixable. A focused redesign, with speed, clarity, and SEO baked in, usually pays for itself in new leads within a couple of months.